AS Roma launches Swahili Twitter account due to public demand

Italian soccer giants AS Roma warmed hearts of many Kiswahili speaking people across the world after opening an official Swahili Twitter account.

The move by the top European soccer club was endorsed and applauded by many Kenyans, Tanzanians and numerous Swahili speakers and enthusiasts across Africa and beyond.

Kiswahili is the national and official language in Kenya just like it is in Tanzania but is also popular in most East and Central African countries like Rwanda, Burundi, Congo and Uganda.

AS Roma’s president James Pallotta had hinted on Saturday, October 13, 2019 that the Serie A top clubs that boasts of legendary footballers like Fransesco Totti would launch something special for Kiswahili speakers.

This was after the club, through its official English Twitter account posted a congratulatory message to Kenya’s Eliud Kipchoge who became the first man to ever run a full marathon in less than two hours in the INEOS 159 challenge on Saturday, October 12, 2019.

After tweeting a congratulatory message, one follower @churchillombima, probably a Kenyan, challenged the administrator to respond to the popular Wamlambez slogan as a show of true connection to the East African country.

“Admin, if you don’t know how to answer me after I say Wamlambez, you can’t be using our flag. So, WAMLAMBEZ,” he tweeted.

Instead of responding to the Wamlambez slogan, the AS Roma admin went ahead to praise Kipchoge and lauded Kenyans for Kiswahili lessons.

“Leo Kenya wote wanajivunia yeye ni mkenya (Today all Kenyans are proud of him). Admin amefurahi, asante wote, mnanifundisha swahili Lala salama (the admin is glad you are teaching him Kiswahili. Goodnight),” replied the admin.

Another follower challenged the admin to consider having a Kiswahili Twitter account now that the language was impressive.

True to his word, Pallotta went ahead to initiate the creation of the Swahili Twitter account for Roma and the fans were very happy. Here is what Pallotta tweeted on Sunday, October 13, 2019.

“AS Roma is delighted to announce the launch today of a new official Swahili Twitter account. In a first for a major European football club, Roma will now be able to communicate directly on the social media platform with millions of fans who speak Swahili,” the club stated on its website, on Wednesday, October 16, 2019.

Immediately after the page was launched, AS Roma went live with a funny video.

The club’s popularity in Kenya has been growing, courtesy of its partnership with Missing Child Kenya, which together share alerts of missing children and help trace them, with a number of success stories recorded already.

Here are what some of the fans had to say about the heartwarming move, especially to Kiswahili speakers.

The club established in 1927 has other official Twitter accounts in English, Arabic, Spanish, Brasil and Pidgin.

The Kiswahili page got more than 5,000 followers on the same day the account was opened.